Santa Cruz, California

Your Insider’s Guide to Santa Cruz

Local knowledge, honest picks, and the places worth your time.

Start Here

Explore Santa Cruz

Santa Cruz Beach Boardwalk with vintage rides at dusk

Things to Do

Empty golden sand beach at Santa Cruz with gentle waves

Beaches

Beautifully plated fresh seafood and coastal cuisine

Food & Drink

Kids playing on a California beach at golden hour

Family Activities

Scenic coastal California road near Santa Cruz at golden hour

Itineraries

Vibrant outdoor festival at Santa Cruz on a sunny California day

Events

RESOURCES

Santa Cruz Insider Guides

Curated digital guides written by a local. Skip the guesswork — these are the insider picks that took years to learn.

a beach with colorful houses and a sunset

THE COAST

Santa Cruz Beach Guide

Every beach rated, ranked, and mapped. Where to swim, surf, and watch the light go golden.

vibrant santa cruz beach boardwalk entrance

WEEKENDS

The Perfect Weekend Itinerary

A 48-hour plan built by someone who lives here. No tourist traps, just the good stuff.

a soup with mussels and shrimps

FOOD & DRINK

Where the Locals Actually Eat

Honest restaurant picks from fish tacos to fine dining — skip Yelp, read this instead.

Latest from the Insider

Secluded rocky beach cove with tide pools in Santa Cruz

Beaches

The Quiet Coves You’ll Have Almost to Yourself

A tide-pool-lover’s map to the shoreline most visitors drive right past.

June 12, 2025

Hiking trail through coastal redwoods near Santa Cruz

Things to Do

Five Redwood Hikes That End at the Ocean

Family day trips through the trees, with a payoff of sea air at the finish.

June 5, 2025

Fresh seafood platter with local oysters at a Santa Cruz restaurant

Food & Drink

The Seafood Spots Worth the Wait

ABOUT

Written by Santa Cruz Moms Who Actually Lives Here

Santa Cruz Insider is an independent local guide to one of California’s most underrated coastal towns. Real experiences and honest picks from a local who has spent years exploring every beach, trail, taco stand, and tide pool this place has to offer.

Whether you’re planning your first visit or your fiftieth, we’ll help you find the real Santa Cruz.